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Thursday, July 23, 2020

Evolution of the Reebok Logo


I was never a fan of the old Reebok slash-mark logo.  I didn't think it looked good at all and the form became obtrusive when trying to design the look of the shoe based on that.  However, there is the occasion when that logo blends in well with the shoe design.  Have a look at this example.  The logo "dictates" the design, but I digress.  Below are the iterations of Reebok's past logos:


reebok_logo_6

The 2014 logo is their most current logo to this date.  The delta logo is used to symbolize what the (shoe) company wants to promote - a change for the better in social, mental, and physical health.  Our bodies are meant to move and getting physically active on a regular basis addresses those issues.  Matt O'Toole, head of the global brand explains:



Further thoughts on this topic can be read here.

I like the delta logo much better.  It's more aesthetically pleasing, more modern and more relevant.  The logo doesn't look so out-of-place and you don't have design the shoe based on this logo just to make the shoe look good.  Here is a screen capture of the Crossfit Nano 5.0 from the video:


To see my custom-coloured version of this shoe model, refer to this post.  You can slap the delta logo on many more design styles than the streak-slash logo, without making it look out of place.

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